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How do you activate your network during covid?

Even Stars Need Coaches!

Become a leader that you'd be proud to follow. Reach out today for a complimentary Wayfinders Discovery call to learn how.

Study after study has proven that social networks are critical to both landing a job and advancing in your career.


The term “networking” has a certain ICK factor. And, hey, I get it – it evokes an image of a desperate man in a suit crowded into a windowless conference center aiming his finger guns at you, thrusting his business cards at anyone who gets close to him. But, don’t let “that guy” get in your head.

Networking is really all about meeting new people and developing strong, trusting relationships with them.  It’s really not all that different from making friends.

If you are looking to make a transition, activating your network gives you quick access to varied job market information—such as who’s hiring, what salaries are offered at different firms, how long it takes to get promoted, and what skills are most marketable.

So, here’s the million-dollar question:


How can you activate your network during a pandemic?

First, let’s talk about the type of networking that will be most effective during Covid.

(1)    Connect with connectors.  It is not necessary to have a large network, but a quality network.  Identifying and connecting with people who are connected to multiple networks is key, especially when you are strapped for time.

(2)    Strive for diversity.  Connect with folks who have different experience and goals, which will expand your knowledge and contacts in career-enhancing ways.  Moving beyond similar-minded and experienced people to diversify your network and inner circle is critical.

(3)    Embrace randomness.  Most people find new opportunities through personal connections, but those contacts are often distant acquaintances.  Pragmatically, new opportunities come from folks outside our daily routine – often called “weak-tie contacts.”

Now, let’s talk about some effective socially distant networking ideas:

(1)    Use LinkedIn to connect with folks by writing articles, posting original content, sharing articles, and interacting with colleagues, industry leaders, and thought leaders.

(2) Schedule “walk and talk” time with a contact so you can build your relationship while you both get a little exercise + Vitamin D.

(3)    Curate a virtual coffee or happy hour with a small and diverse group of contacts.  Make sure that the group shares some similarity – like motherhood – so it’s easier to connect.

(4)    Just check in. Everyday, reach out to 3 people in your network by text, email, or DM.  Jot a quick note reminding them of a special memory, sharing an article they might enjoy, or thanking them for supporting your career.

(5) Plan a socially distant activity. Invite some prospects to do yoga in the park or have a picnic at the botanical gardens. Staying at least six feet apart, gather together to share stories, breathe, and enjoy each other’s company.

We are in this together. Separately.

How are YOU staying connected during the pandemic? I’d love to hear your best ideas in the comments!

Remember anyone who doesn’t light you up is too small for you,


Executive Coach + Trusted Advisor to Attorneys and Business Owners

Even Stars Need Coaches!

Become a leader that you'd be proud to follow. Reach out today for a complimentary Wayfinders Discovery call to learn how.

Sarah-Nell Walsh

Sarah-Nell Walsh is an executive coach, former attorney, and Founder of Wayfinders, LLC. Equal parts big-hearted cheerleader and bold challenger, she works with ambitious professionals, executives, and lawyers who want to perform at the top of their game. Wayfinders has a business development coach for lawyers, a leadership coach for executives, and a transition coach for professionals. We work with all our clients to make their desired impact on their organizations, their families, and the world.

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